What is a Campaign Grade?

What is a campaign grade? 

A campaign grade lets you know how your campaign compares with other campaigns that have ran within your industry based the Average Time to Engagement (ATE) of your campaign. 

To view a campaign's grade click on the campaign you are interested in and you will see the grade appear near the top right corner of your page. 

For example, have a score of A or B? Congratulations! Your campaign is performing better than the majority of campaigns other businesses like you have ran on their UPshow screens! 

Don't have a grade yet? 

There are a variety of reasons that your campaign may not have a grade yet. If you do not have a grade it is likely because we do not have an ATE calculation to base the grade on. Once we have that calculation we can let you know how your campaign is scoring. 

Here are a list of reasons why you might not have an ATE calculation. 

• your campaign does not yet have scans for that date range
• you are leveraging only fixed panel or print for your campaign
• your campaign has no schedules for the QR Spotlights and did not display during the selected date range

How can I improve my campaign's grade? 

Since your campaign's grade is based on your ATE calculation you can improve your grade by making sure the time between scans on your screens decreases meaning that more people are scanning your screen more frequently.

Check our our other resource on how to increase your campaign scans.