What is the Insights Page?
Insights Analytics help you measure the screenshare breakdown of your screens, mobile engagement behavior and conversions to optimize your screen and campaign performance.
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Understand campaign attribution with closed loop conversion tracking
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Get insights on your customers’ mobile actions and the resulting outcomes in one platform
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Optimize and measure your offline and online campaign performance
How it works
Track Engagement
Automatically measure scans from any QR code created within the platform. Add tracking code on any web property to get a complete view of your marketing attribution.
Analyze Results
Quickly understand if your customers are taking action, see how your screen time impacts engagement, and view performance by location. Plus, get a detailed view of how specific campaigns are performing.
Optimize Campaigns
Use your data to tweak your CTA, design or messaging to improve campaign performance and deliver the best results.
Key Features
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FEATURE |
DESCRIPTION |
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QR Code Scan Tracking |
View the number of scan engagements for your QR code campaigns |
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Campaign Hub Tracking |
Track the number of interactions with your mobile landing page |
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Organization Level View |
Understand performance at the individual location, regional or national levels |
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Conversion Tag |
The Conversion Tag is a snippet of JavaScript code that collects and sends conversion data to our platform insights from a website. |
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Reporting |
Filter your data by date or location to make analysis more meaningful and download a CSV file to share. |
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Data Visualizations |
View the breakdown of content on your screens, the average time it takes for customers to engage, and campaign value to contextualize data over time. |
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Average Time to Engagement |
Understand how long a campaign is on your screens before viewers take action. |
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Screenshare |
Visualize the breakdown of content types that are displayed on your screens. |
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QR Campaign Value |
See how your campaigns contribute to your business outcomes. Advanced capabilities allow you to segment to discover top-performing locations. |
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