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Healthcare - QR Campaigns Best Practices

UPshow Administrator
  • Updated

Getting Started

  1. Make sure you have an understanding of How-To Create QR Campaigns
  2. To leverage the complementary templates, you must have a Canva account set-up. There is no cost to creating a Canva account
  3. If you're not familiar with using Canva, our creative team has a quick 5-min "Branding Bootcamp" video that shows you how to keep templates consistent with your brand's font, color, and logo
  4. When scheduling a QR Campaign, it is best practice to make sure it is prominent.  Do not schedule more than 2 QR Campaigns at a time and make sure your scheduled mix is featuring the QR Campaign with great frequency.

 

Additional Services

Why Additional Services?

All clinics have “additional services” that are a great benefit to the patients and important revenue for your clinic. Common examples include teeth straighteners for dental clinics, Vitamin B-12 Injections for “Urgent Cares” and more. Leveraging the QR Campaigns to increase awareness, education, and adoption of the additional services have proven to be effective and profitable.

 

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

  • A YouTube video with more information and/or a demonstration of the service

  • A landing page with more information and/or a demonstration of the service

  • A form where the patient provides their information in order to receive more information

Click Template to Access

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Mobile App Downloads

Why Mobile App Downloads?

When patients have your app on their phone...

  1. You're able to send push notifications, which have a very high open rate

  2. They're more loyal patients

  3. The patient experience is more efficient

  4. Saved preferences increase engagement

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight. Best examples include linking to:

  • Direct link to the App Store

Click Template to Access

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Review Sites

Why Review Sites?

When customers review you on sites like Yelp & Google Reviews...

  1. Your SEO improves

  2. Your credibility increases: A study found that 91% of people trust online reviews just as much as they trust personal recommendations.

  3. Your patient are acting as your promoters

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight. Best examples include linking to:

  • Your Yelp Page

  • Your Google Reviews page

Click Template to Access

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Surveys

Why Surveys?

When patients complete surveys:

  1. You gain a better understanding of the patient experience

  2. Your customer feels heard

  3. You're able to collect patient information that can be used for marketing purposes

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight. Best examples include linking to:

  • A form that 

  • Your mobile app (if the loyalty program is integrated with the app)

Click Template to Access

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